Gondola Shelving FAQ
Retailers who want to increase sales should learn how to create an efficient flow of traffic around the store while making sure that they are able to maximize the space in all the four corners. Consumers who are able to maneuver easily from aisle to aisle will be able to see and select more products making the items sell more. With this in mind, it is essential to consider the positioning of the gondola shelving. Placing major items at the wall or the back part of the store is a good tactic to make the customers walk down the aisle of the store. This way they will be able to buy products they will not normally see when shopping. Items that are bought out of impulse should be placed near the checkout counter.
What is a Gondola Shelving?
A display unit which has two sides is called a Gondola unit. It is specifically made to display several items in the center part of the shop. These units are free standing, meaning they do not have to be hanged in order to function. It is composed of heavy duty steel and majority of them can last a lifetime if taken care of. Typically, the backing used is a durable pegboard; however some manufacturers also make one using a slot wall backing, though it may cost higher than the former. Stores that use these units include sport shops, liquor, grocery, pet, auto, computer, and so much more.
What is a Gondola wall unit?
Unlike the shelving, the wall unit has one side only. They are mounted against the wall, and made up of heavy duty steel parts. This can be seen in the corner or at the end of the store and is used to maximize the available space. Like the shelving, it may also use a pegboard as a backing, but the retailer can opt for the slot wall backing at a higher price.
What is a Gondola shelving end unit?
The end unit is placed at the end of each Gondola run and is comprised of one side only. This type of unit is important in order for the customers to see different products at each turn. When the consumer walk across the main aisle, the merchandise on the end unit are the ones they can view. The retailer has to consider the height of this unit. It is highly recommended to use an end unit that has the same size as the run because this will make for an easier viewing of the products.
What are Gondola runs?
Gondola Shelving that is joined together make up a Gondola run. It can run up the length of the store allowing the customers to see the products better.
What are the different accessories that can be used for this type of shelving?
A basket is a good accessory for the Gondola because retailers will be able to stock more items in case the shelf is maxed out. Hooks, fence, sign holders, label holders, and power panels are the other things that a retailer can use to make it more versatile.